In February of 2025, I started Northwest Colleges Merch + Design, a merchandise business on my college campus. I started this business because I felt the design and accessibility to merchandise were lacking. Handling the full process from design to sale taught me how important it is to stay ahead of the game. It has also given me experience in creating a brand that has clear values it wants to express to consumers. For licensing reasons, I have had to find obscure ways to market and sell my product.